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How to create a vanity URL

Learn how to create short, branded URLs directly in your dashboard.

Updated this week

Using urllo, you can create a vanity URL to share a clean, branded link that redirects to a longer target URL. Vanity URLs look something like promotion.companyname.com/sale and are often used in marketing campaigns, social posts, or printed materials.

urllo gives you full control over managing vanity URLs on your own domain. You can update the target destination at any time, and the change will take effect immediately with no need to involve IT once DNS is set up.

Step 1: Create a redirect

Sign up and create a redirect with the domain of your choosing. You can do this on a subdomain (e.g. promotion.companyname.com) or on the apex domain (e.g. companyname.com).

Step 2: Configure your DNS

If your custom domain is not already pointing to urllo, you’ll need to configure DNS settings to activate your vanity URL.

Step 3: Start using your vanity URL

Once your DNS has been connected, your vanity URL is live!

You can now share your vanity link anywhere. If you need to update the target URL, you can edit the redirect in your dashboard. The vanity URL stays the same, and changes take effect immediately.

Need help?

If you have questions, reach out to us and we would be happy to help.

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